How many of us have dreamed of
owning our own bar or nightclub but have given up that
dream because of the lack of capital? If only
there was a way to get the funds needed to launch your
dream. This is one of the most frequently asked
questions that I am presented. How can I get the
capital required? Who will lend me that kind of
money? Surely there must be a way? The
answer: There is a way if you take the right
steps. If you are looking to learn how to raise
money for your nightclub dream, or any other business
dream for that matter, get your hands on "Keys to
the Vault" by Keith Cunningham.
Opening with the foreword written by Anthony Robbins,
possibly the world’s most renowned peak performance
leader, "Keys to the Vault" kicks off with an
exciting feel of opportunity, entrepreneurship, and
overall success. Robbins explains how you can
benefit from someone else's trial and error and create a
fast path to the same type of success if only those
distinctions are made available. Keith Cunningham
seeks to provide that level of distinction in his
valuable words that fill this book.
As Cunningham makes clear, desire and drive are not
enough to springboard you into your own business.
He brings the reader his insight and learnings based
upon his 35 years of experience in the world of
business. Spawned from that experience, he
presents his 6 keys to success that will take your idea
from being just a mere thought, to being a full blown
successful reality.
The six keys, introduced and succinctly summarized in
chapter 2, are:
1. Think like an investor
2. Research and prepare a great business plan
3. Attract a team that's smarter than you are
4. Get the correct business and capitalization structure
5. Sell the deal to the investor
6. Take risks and rebound from mistakes
So now you have the six keys, I've given it all away...
not quite. This book gets it's magic from the
pages that follow. The book contains critical
information that further defines each of the keys.
For example, Cunningham defines the different types of
investors and helps us to better understand what exactly
the professionals are looking for and how to best
present your idea to them.
The second key explains the importance of a business
plan, the questions to ask yourself in order to attract
investors. This chapter also has the feel of
moving you out of the "dream" stage and into
the "reality" stage.
Attracting a Team that is Smarter than You. This
section clearly illustrates the importance of a great
team and why your brother-in-law or high school buddy
might not be the best fit for a business partner.
The book follows with chapters delivering gems as the
six keys unfold and the experience of professionals
awaken in front of you. Additionally, the
appendixes offer additional readings and websites to
further advance your opportunities.
Consider this your business advisor, at least one of
your advisors on your quest for your dream. Owning
a nightclub doesn't have to be a dream, it can be a
reality. Just prepare yourself, educate yourself,
and use the drive and determination you have within to
make it a success.
As the title suggests, the money is out there,
you just need to know how to create a compelling plan
and ask for it.
